About Us
ReShaping Retail
Francine is a seasoned brand strategist and marketing leader with over 15 years of experience shaping consumer-focused strategies for some of the world’s most iconic retail environments. She has worked across top REITs like Westfield/URW and Simon Property Group, driving initiatives that have elevated tenant brands, amplified customer engagement, and transformed physical spaces into dynamic destinations.
With a specialized focus on the convergence of wellness and retail, Francine brings a unique lens to brand development. Whether launching large-scale mixed-use developments or guiding emerging wellness brands into new markets, she combines creative vision with commercial acumen to deliver results that are as strategic as they are meaningful. Her career has been built on understanding what moves people—and helping brands meet them there.
With a unique blend of deep market insight and creative vision, she specializes in building upon brands that not only stand out in competitive markets but also connect—deeply and authentically—with the audiences they serve.
Our Approach
At the intersection of brand strategy and real estate, Wellth Manager offers a uniquely holistic perspective rooted in over 15 years of industry experience.
Drawing on a “WELLth” of expertise in the real estate sector, founder Francine brings a deep understanding of consumer behavior, shifting market trends, and competitive landscape analysis. This insight allows her to develop brand and marketing strategies that not only elevate identity—but align seamlessly with long-term real estate goals.
Whether guiding a brand through a repositioning or advising on a new development’s amenity mix, Francine curates tailored approaches that drive both community & connection and commercial success.
Strategic Evolution
With passion for excellence, combined with a natural ability to adapt to ever-evolving market dynamics, allows Wellth Manager to remain at the forefront of industry trends and deliver unrivaled value to brands, landlords and consumers alike.
Wellth Manager also partners with landlords and asset managers to reimagine the role of wellness —incorporating intentional, health-focused retail and amenity concepts across portfolios. Utilizing the many years of REIT and commercial real estate hospitality and experience has helped Hoteliers elevate their level of amenities and retail for increasing guest engagement and higher spend per stays.
Experience
Sampling of REIT's & Brand work
Landlord Representation:
Simon Property Group, Unibail-Rodamco-Westfield, Irvine Company, Oliver McMillan.
Brand/Partnerships:
One Medical, LuluLemon, KindBody, Therabody, Forward Health, GloveWorx, Orangetheory Fitness, Flexpower, Honeycomb Fit